Oilily was established in 1963. It was a vibrant answer to the unimaginative pink and blue children’s clothing of that time. Children’s wear by Oilily distinguished itself through virtuosic colour combinations, a mix of influences from different cultures, humorous details and a very high standard of quality. This surprising signature sprang from the choice to focus solely on the perception of children during the creative process. It produced a great bunch of Oilily fans worldwide, among which are John Travolta, Madonna and Bill Cosby.

Innovation and developing new products has always been the driving force behind Oilily. the innovative urge pointed Oilily into the direction of a creating a unique lifestyle. In the coming years you can expect even more remarkable initiatives by Oilily. As long as it suits the brand, anything is possible.

Our philosophy say's it all: Make new things happen.

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